Logo Design Process - Dessert Restaurant

Because we are bombarded with so many logos everywhere we look and go, I feel that it can be easy to forget that a logo is the result of a long process of brainstorming and research. Follow me on a behind the scenes tour of my creative process to see how I turned a random restaurant idea into a finished logo design.

Step 1: Answer the 3 A’s

Assignment: What am I trying to accomplish?

A logo for a dessert restaurant concept that I am calling Cream

Audience: Who am I marketing this to?

Tourists and locals of all ages in a place like Las Vegas

Ambience: What kind of feel should it have? Casual? Upscale?

Somewhat upscale; fancier than your neighborhood ice cream shop, but not fancy enough to make guests feel like they need to dress up; a nice vacation destination

Step 2: Research

I wrote out a list of every dessert I could think of and looked for lots of inspirational images online. I noticed a lot of orange, brown and yellow in dessert.

Step 3: Design Brainstorm

I started trying out designs, placing them into two different categories — type-based and image-based.